Tag Archives: susan boyle

Can Internet Buzz Actually Hurt Sales?

Posted on July 26, 2010 by MYN

Is web buzz bad? Previously, I’ve shared my thoughts on what makes a video viral. To recap, it’s a factor of incident or achievement and in rare instances of both coming together (Old Spice Guy, Susan Boyle) you have a … Continue reading →

Posted in lessons in new media, Wordsushi Blog | Tagged godaddy, internet buzz, marketing, new media, old spice guy, pizza hut, susan boyle, viral video | 11 Comments

Lessons in New Media: What Makes a Video Viral?

Posted on June 8, 2010 by MYN

*UPDATE: I realized this post had gotten lost in the shuffle of rebooting this blog and I saw that the the brilliant Chris Penn linked to it so I decided to repost it. I’ve been involved in new media since … Continue reading →