Tag Archives: new media

If You Create Content or Are Trying to Build a Brand You Need to Read CONTENT RULES

Posted on November 29, 2010 by MYN

Content is King… I think most of us know that phrase and try to aspire to this philosophy but seldom does anyone talk about why that is and what it takes. Content Rules by Ann Handley and C.C. Chapman is … Continue reading →

Posted in recommends, Wordsushi Blog | Tagged Ann Handley, book, C.C. Chapman, content is king, Content rules, new media, new rules of social media | 4 Comments

Can Internet Buzz Actually Hurt Sales?

Posted on July 26, 2010 by MYN

Is web buzz bad? Previously, I’ve shared my thoughts on what makes a video viral. To recap, it’s a factor of incident or achievement and in rare instances of both coming together (Old Spice Guy, Susan Boyle) you have a … Continue reading →