Check out my post over at social media/branding blog SocialDays.com about the power of “social” video and “produced” video and how they are both elements of a strong content strategy. Big thanks to social video pioneer Steve Garfield and to dm Works founder Ken Fleischer for their video contributions to the article.
Smart brands realize they don’t just have customers anymore, they also have audiences. What you say is still as important as how you say it. However, in our ever-expanding universe of social engagement, you can’t just rely on all the same old channels and still expect exponential results.
Hey look, I clean up pretty good, huh? Take a good look, not only because this may be the only time you see me in a suit, but because some of the top creatives in Internet video share incredibly valuable tips and advice for success. And we all want success no matter what creative thing we do, right? We had an awesome time in Las Vegas for the IAWTV Awards which were held at the Palazzo Theatre… and by the way, though you can’t see it, the red carpet was actually blue. Enjoy, share and comment.