“Life is tough and this book reminds you of that, but it also reminds you that YOU are tougher than anything life can throw at you. Mark has taken years of experience and boiled it down to an inspiring, humorous and dead on serious look at what you need to do to be successful in life. It isn’t as difficult as you might believe.”
- C.C. CHAPMAN – New Media trailblazer and bestselling author of “Content Rules”
Go Forth and Kick Some Ass
by Mark Yoshimoto Nemcoff
Beware the Boogeyman for he is real.
Not flesh and blood, for flesh and blood can be stopped with a silver bullet or a stake to the heart; the Boogeyman is as real as any monster you can imagine and believe me, twice as dangerous.
No matter how far you run, he can catch you.
No matter where you hide, he can find you.
The Boogeyman lives in the shadows of your mind, in the dark crevices of your consciousness waiting to spring out and kill your happiness. Kill it dead. Slice its beating heart out and show it to your face as your terror scream is locked in your throat with no escape.
And the Boogeyman does this by way of its two greatest spells that it will attempt to cast upon you like some kind of evil wizard in the night.
Fear and Doubt.
You know the Boogeyman. You have met him. You have felt the touch of his icy fingers against your skin and watched the gooseflesh raise upon your arm in tiny bumps.
The Boogeyman is your mortal enemy. If you let him close he will keep you from that which you desire most:
Success. Happiness. Contentment.
If you let the Boogeyman control your actions, he will take over your life and treat you like a puppet on a string. He will destroy everything you work to create. He will strangle your hopes and dreams.
Fear and Doubt. Doubt and Fear.
Those two things will derail you from your path and once the Boogeyman hits you with one of these debilitating emotions, it’s not long before the other will breed inside of you like a blackened evil seed full of poison.
Fear and Doubt are the most powerful forces that can keep you from finding success. Alone or together they can paralyze you.
Close your eyes. Imagine the following:
Red wire. Green wire.
Timer counting down.
You gonna cut one or just watch the clock run down to zero?
Can you even imagine having to ever make a decision like that?
Red wire. Green wire.
Let’s just hope you’re not colorblind. This will be pretty difficult, as is.
Pick the one you think is right. Say a small prayer that you have chosen correctly. Use your cutters. Do it fast.
I’m going to go out on a limb here and say that chances are good you won’t be faced with anything quite literally as harrowing as disarming a bomb. Although, and this is just my opinion, if you happen to be using this book as part of training yourself on explosive ordinance disposal you may want to consider reading faster.
Since the path to success is often fraught with chaos, you can never account for every possible variable. Because shit happens, you evaluate your best mental snapshot of the situation, weigh it against your goals and then take your next step with full commitment.
Do you hesitate? Do you falter under pressure to succeed?
Perhaps the effects of your past still weigh heavily upon you. So much so that it hampers your ability to make progress.
Repeat after me: I am my own worst enemy.
I do things to sabotage myself.
Sometimes I even realize I’m doing it and I still can’t stop myself from monkey-wrenching the whole damn thing.
That’s right, monkey wrenching: the act of screwing yourself out of what you have worked so hard for.
We have somehow conditioned ourselves to accept that we can, might, and will cause the gears of our own progress to come grinding to a halt because that’s just who we are.
That’s how we are wired.
One day I gazed at the face looking back at me in the mirror and asked it a couple of tough questions.
How hard should it be to find a life I can truly be passionate about?
If happiness isn’t going to find me, how will I find it?
Face had no answer.
So I sat and I thought.
Understand that I had realized early enough in life that happiness is tied hand-in-hand with self-worth, and by that I don’t mean what you have in your bank account, but by how you feel inside about the progress of your life, and the trajectory in which it is headed.
My happiness rises and falls with the successes I have—in work, in love, and at play.
As I looked at Face in the mirror, I wondered which Face would be staring back at me in the years to come and I realized whatever I was going to do with my life, I just truly wanted to be successful at it.
Face agreed with me, even if he was just along for the ride.
Success breeds confidence.
Success breeds opportunity.
Success breeds more success.
And above all, success breeds happiness and some of the deepest satisfaction you can ever know. It is just that simple.
That being said, don’t ever mistake simple for easy. The only thing in life I ever had that was easy required a penicillin shot afterwards.
Look, if all you want out of life is fame and fortune then you should just go wait in line to buy a lottery ticket or get on a reality TV show; basically just punch your one-way ticket to the magical land of Dipshitville. Just because you think you should have success doesn’t mean it will come to you. Success, for the most part, requires effort and I have to tell you that a lousy work ethic along with a sense of entitlement is not life’s perfecta, my friend.
To find success in this world, you have to be willing to accept an uphill climb. You have to want it.
First, take a deep breath. Now second, really and truly ask yourself, “Do I want it? Do I want to enjoy the rewards that success can and will bring emotionally and more than likely, financially?”
If you answered no, you’re too fucking stupid to read this book.
If you answered yes, I’m not going to drench you in bullshit platitudes like, “You just made the first step of the biggest journey of your life”. Hell no. This isn’t about “trust circles” and “wish penguins” or any of that sappy New Age crap.
There is no mystical healing crystal that will envelop you in a shining glow and make your life easier and everything go your way.
Trust me. I would know. If there were I would have bought the damn thing already.
If you answered, “Yes, I want it.” I want you to understand there is indeed a road ahead and it may not be all smooth sailing.
Remember, there is no easy money.
Sure, you may hear about tech workers making millions off “stock options” and wish you were so lucky. Well guess what? You are that lucky. You already have stock options in yourself.
It’s called, sweat equity, and it generally means the more work you put into your chosen passion, the greater the reward will be when those efforts finally pay off.
And what I wish to do by giving you these keystones for personal growth is make the road ahead much easier to navigate and that sweat equity much more valuable.
So go ahead and ask yourself, “Why not me?”
Though I won’t pretend this book contains a secret formula to riches, I have a feeling that by the time you finish reading this from cover to cover you’ll be on your way to never having to ask yourself that question again.
Today, when I look at the mirror, Face is much older and has its share of battle scars but I can tell you Face is happy. Face is satisfied.
I want you to be able to look in the mirror and see yourself as a being of infinite potential. I want you to be excited about the future and taking control of your destiny. This book is for those of you out there who wish to be doing or getting something you want, but are stymied from achieving it simply out of fear.
For years I allowed myself to be held back from my true potential; the forward march of my own progress stopped cold. There were things I wanted to do with my life but were afraid to.
Inside the confines of my barricades were my nest and a certain level of safety.
Outside lived a monster. I knew his name.
Nobody is going to save you.
I hate to be the bearer of bad news but there is no cavalry. No knight in shining armor who will come and rescue you from this life that seems like it could be so much more.
Should be so much more.
Am I wrong?
I know you have been waiting.
That, I again hate to say, as been part of the problem why there is a divide between where it is in life you wish to be and where you are right now.
You are not where you want to be.
You have been waiting for the problems and the shortfalls in your life to be taken care of by someone else:
The person who will by way of job, relationship or circumstance will turn your life around; A hero to save you from the dismal fate of an unhappy existence.
A lifetime wishing you were someone else.
Stop waiting. Life is capable of being a lot more than just a string of disappointments.
The only person who can save you is you.
I knew that if I ever wanted to achieve the things in life I desired most I would have to leave the confines of my nest and face my demons.
It would take COURAGE.
But as I learned, these superpowers needed to defeat the forces that held me back were already inside me.
They are inside you, too. You just need to find them.
Your mission, should you choose to accept it, is one of great importance:
Find your superpowers.
Be the hero of your own life story.
You can do it. Just turn the page.
Alive in you and I is something we share with countless others. We are dreamers, but our dreams are far from aimless. Aimless dreamers stay within the confines of their nests and never dare come outside for fear of getting their hands dirty.
Aimless dreamers talk big and never do a damn thing.
Aimless dreamers want you to believe they know everything, when in fact, their bluster is only a smokescreen. Hidden behind their mask is a scared child who knows very little, or has only experienced life through other people’s eyes.
You and I though, our dreams may seem lofty, and to some pure fantasy; our dreams differ from those of the aimless like night and day. Our dreams are built upon a burning desire to rise above the status quo that surrounds us.
This is the view from 10,000 feet above the ground. It may be there over the horizon out of sight for the time being, but you know in your heart of hearts that its there just waiting for you.
Do you really want it?
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This book is for anyone who has ever suffered from the crippling self doubt that comes from feeling like your life is stuck in a rut.