Check out my post over at social media/branding blog SocialDays.com about the power of “social” video and “produced” video and how they are both elements of a strong content strategy. Big thanks to social video pioneer Steve Garfield and to dm Works founder Ken Fleischer for their video contributions to the article.
Smart brands realize they don’t just have customers anymore, they also have audiences. What you say is still as important as how you say it. However, in our ever-expanding universe of social engagement, you can’t just rely on all the same old channels and still expect exponential results.